What We Do
We train MSLs
to do more than deliver data.
Doctors are overwhelmed with too much information. They need people who can make it matter. We upskill MSLs to engage as trusted scientific partners, earning credibility and influence with every interaction so they become not just another face in the room.
1. Connect with credibility and purpose
Making a lasting impression
We hate data dumping. Instead, we help MSLs transform complex data into clear, structured scientific stories that resonate with HCPs — influencing without oversimplifying or sounding promotional.
Building rapport in a digital world
Plan with purpose — know who to engage, how to adapt, and what not to say. We help plan their engagements with purpose, identify priority stakeholders, mapping influence networks, and tailoring scientific conversations that align with both medical strategy and HCP needs.
2. Engage through trust, not pressure
Scientific storytelling
We hate data dumping. Instead, we help MSLs transform complex data into clear, structured scientific stories that resonate with HCPs — influencing without oversimplifying or sounding promotional.
Strategic Engagement
Plan with purpose — know who to engage, how to adapt, and what not to say. We help plan their engagements with purpose, identify priority stakeholders, mapping influence networks, and tailoring scientific conversations that align with both medical strategy and HCP needs.
Managing Objections and Disagreements
Nobody likes pushback. That’s why we help MSLs develop the skills to respectfully disagree with HCPs, navigate constructive friction, and introduce alternative perspectives with confidence.
3. Influence with purpose
Onboarding Training
Our dedicated, onboarding programs take the burden away and give new MSLs the tools and mindset to make an impact from day one.
Human Connection and Access
A growing number of HCPs now get their educational needs met from AI. We train MSLs to offer something AI can’t: connection, empathy and real dialogue
Why It Matters
The science brings you to the table.
The story keeps you there.
Because knowledge alone
won’t open doors.
MSLs today face a tough reality: limited access, less time with HCPs, and pressure to share more data. MSLs may know the science inside out, but if they can’t connect and deliver in an impactful manner, their value is diminished.
At Resonate, we focus on the skills that open doors (and keep it open!) building trust, adapting to HCP needs, and delivering science impactfully in a way that matters.
We don’t teach scripts. We teach skills, grounded in science, designed for the real world, and tailored to the unique challenges MSLs face today.
About Us
We’ve been in
your shoes.
Resonate is led by Neil Chavda, a medical affairs leader with over 15 years of experience building high-performing teams, training MSLs, and navigating the grey zone between data and dialogue. He created Resonate to fill the gap across the industry: MSLs with the knowledge, but not the training to communicate it in a way that connects.
We know science. But more importantly, we know people. Our goal is to help MSLs earn trust, keep the door open, and leave an impression long after the meeting ends.
